Today we are living through one of those exclamation points in history when the entire structure of human knowledge is once again trembling with change as old barriers fall.

The most important of these breakthroughs has been the invention of new tools for thinking and communication, like the ideogramвЂ¦ the alphabetвЂ¦ the zeroвЂ¦ and in our century, the computer. This is the key to the powershift that lies ahead, and it explains why the battle for control of knowledge and the means of communication is heating up all over the world.Д«ut it isnвЂ™t until Chapter 8, titled вЂњThe Ultimate Substitute,вЂќ that TofflerвЂ™s vision truly shines as he offers an elegant definition of the knowledge economy and the dramatic shifts in social currency that weвЂ™re only just beginning to see reach a tipping point today:ДЄll economic systems sit upon a вЂknowledge base.вЂ™ДЄt rare moments in history the advance of knowledge has smashed through old barriers. Put differently, knowledge has gone from being an adjunct of money power and muscle power, to being their very essence. Knowledge itself вЂ¦ turns out to be not only the source of the highest-quality power, but also the most important ingredient of force and wealth. In Chapter 2, titled вЂњMuscle, Money, and Mind,вЂќ Toffler lays the foundation of his core argument - the idea that knowledge is becoming the key currency of a new super-symbolic economy, leaving behind the materiality of the industrial age: thought-provoking on every page.More than twenty years ago, in 1990, writer and futurist Alvin Toffler (October 4, 1928вЂ“June 27, 2016), whom you might recall as the author of the Future Shock, penned Powershift: Knowledge, Wealth, and Violence at the Edge of the 21st Century ( public library) - a visionary lens on how social, political, and economic power structures are changing at the dawn of the information age, presaging many of todayвЂ™s cultural paradigms and touching on other timely topics like networked knowledge, the role of intuition, and the value of adding context. Toffler helps us to face the future with less wariness and more understanding.' - The New York Times Book Review 'An insightful guide to a bewildering present and a frightening future.

by placing the accelerated changes of our current information age in the larger perspective of history, Mr. Praise for Powershift ' A] sweeping synthesis. It is one of the most important books you will ever read. As old political antagonisms fade, Toffler identifies where the next, far more important world division will arise-not between East and West or North and South, but between the 'fast' and the 'slow.' In Powershift, Alvin Toffler has formulated the deepest, most comprehensive synthesis yet written about the civilization of the twenty-first century. Powershift maps the 'info-wars' of tomorrow and outlines a new system of wealth creation based on individualism, innovation, and information. The very nature of power is changing under our eyes. In Powershift, Toffler argues that while headlines focus on shifts of power at the global level, equally significant shifts are taking place in the everyday world we all inhabit-the world of supermarkets and hospitals, banks and business offices, television and telephones, politics and personal life. Now, in Powershift, he brings to a climax the ideas set forth in his previous works to offer a stunning vision of the future that will change your life.

Alvin Toffler's Future Shock and The Third Wave are among the most influential books of our time.

Alvin toffler powershift pdf